Planogram Use in Visual Merchandising: Why You Need It This knowledge can be used by sales staff members during their daily interactions with customers, making it easier for them to answer questions and solve problems that arise while shopping. Planograms also help sales associates better understand how different merchandise categories are displayed, as well as how they are arranged within each category.
In this way, it helps shoppers navigate the store and find items they want quickly and easily. The purpose of a POG is to outline the layout of products within a retail space, as well as illustrate how they relate to each other. It helps store managers visualize their stores so they can make decisions about product placement and design. What Is a Planogram (POG) in Merchandising?Ī planogram is simply an image of a retail space that shows what products are placed where, how they're positioned, and where they should be displayed. Overall, the use of artificial intelligence and image recognition in planogram management can help businesses to maximize their return on investment by optimizing product placement and streamlining the process of managing and increasing planogram compliance. Additionally, technology can be used to efficiently add new SKUs to planograms, ensuring that they are correctly placed and accounted for in the overall product layout. These tools can also help businesses to easily track and update their planograms, ensuring that they remain compliant with company guidelines and standards. Using visual intelligence tools, businesses can create detailed planograms that accurately reflect their desired product placement and categorization. Technology plays a significant role in planogram compliance, as it allows businesses to accurately track and manage the placement of products in their stores. According to Shopper Technology Institute’s report, planogram compliance increases profits in retail by 8.1%, and that’s only one small impact of planograms. Originally created for manufacturing companies, planograms have now been adapted for use in many other industries, including retail and hospitality, and when used right, they make a great impact.
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